Non-Profit Fundraising Strategies: 7 ways technology can help

Technology plays a significant role in enhancing non-profit fundraising strategies in several ways. By embracing technology, non-profits can enhance their fundraising efforts, increase donor engagement, and amplify their mission's reach, ultimately leading to more effective and efficient fundraising strategies. Here are seven tech-related fundraising strategies for your non-profit:

Online Donation Platforms: Non-profits can leverage user-friendly online platforms that enable secure and convenient donation processing. These platforms allow supporters to contribute funds easily, provide options for recurring donations, and accept various payment methods.

Social Media and Digital Marketing: Non-profits can leverage social media platforms and digital marketing techniques to raise awareness, engage with potential donors, and promote fundraising campaigns. They can reach a wider audience, share compelling stories, and encourage supporters to share their experiences, increasing visibility and potentially attracting new donors.

Crowdfunding: Technology has facilitated the growth of crowdfunding platforms, allowing non-profits to create fundraising campaigns and reach a large number of potential donors. These platforms provide easy sharing options, tracking of progress, and the ability to offer incentives for different levels of contributions.

Data Analytics and Donor Management: Non-profits can utilize data analytics tools to gain insights into donor behavior, preferences, and giving patterns. This data can be used to personalize communication, target specific donor segments, and tailor fundraising appeals. Donor management systems also help non-profits track and maintain relationships with donors, ensuring efficient and effective stewardship.

Mobile Giving and Text-to-Donate: Technology enables non-profits to leverage mobile devices for fundraising purposes. Mobile giving platforms allow donors to contribute via text messages or mobile apps, making it convenient and accessible for supporters on the go.

Virtual Events and Live Streaming: Non-profits can organize virtual fundraising events and leverage live streaming platforms to engage donors remotely. This approach allows for broader participation, reaching supporters worldwide and reducing logistical costs associated with in-person events.

Impact Tracking and Reporting: Technology enables non-profits to demonstrate transparency and accountability by tracking and reporting the impact of donor contributions. Online platforms can provide real-time updates on fundraising progress, showcase the outcomes achieved, and share stories of the beneficiaries, increasing trust and motivating continued support.

The Coordinated Assistance Network (CAN) is pleased to offer licenses to any certified 501c3 non-profit organization assisting people through a wide array of social services. The CAN offers various options, providing features and benefits customized for each organization as a back-office solution. Benefits within the CAN include an interactive dashboard, multi users/roles, secure storage, browsable % matched requests, multiple intake methods, case/file management and forwarding, secure messaging, org results reporting, custom content, grant and donor management, and much more.

To view more features and non-profit benefits, click here.

By: Sydney Marks

Coordinated Assistance Network is proud to present The Momentum to Modernize Grant (M2M) M2M is intended to provide technology that produces transformational resources for nonprofit infrastructure, efforts to scale, and implementation support. CAN is granting 75 in-kind grants to organizations for “Black Level” CAN portal licensure. Click here to learn more about M2M.